22 February | LaunchLab Talk |”From Spinout to Scale-Up”
Time: 4.30pm – 5.30pm | Venue: Nedbank Stellenbosch University LaunchLab.
We invite you to attend the very FIRST LaunchLab Talk of the year 2018 with guest speaker Fred Lutz, co-founder of Custos Media Technologies.
Custos Media Technologies was spun out of the prestigious MIH Media Lab at Stellenbosch University, South Africa, in 2013. While Fred completed his Masters Degree in Economics he was also running the first cryptocurrency consultancy in Africa with Simon de la Rouviere. Fred is now the COO of Custos Media Technologies.
So what exactly do they do?
- Combat the piracy of media files using the Bitcoin blockchain
- Help identify the original uploaders of infringed content
- Specialise in robust and imperceptible watermarking technology
How exactly do they do it?
Patented core technology makes it possible to embed a monetary reward (Bitcoin) directly into a media file as an incentive for third parties all over the globe to discover leaked media and report it. As soon as the Bitcoin reward is claimed, content owners are notified that a leaked copy of their content has been discovered as well as the identity of the person who was entrusted with that specific copy
Their team has grown to include various experts in the fields of watermarking technology, the economics of piracy, and the use of decentralised systems and the Bitcoin blockchain.
In this talk, Fred talks about the start of their spin-out venture, their entrepreneurial journey, challenges, opportunities and valuable connections in the startup ecosystem – Launchlab being one of them!
Join us for this talk where you will learn key entrepreneurial insights from Custos Media Technology.
The talk will be followed by a drinks and networking session.
We look forward to welcoming you at LaunchLab