Build the smartest urban development in Africa with ATTACQ and LaunchLab.

The world of retail is changing, and ATTACQ, one of Africa’s leading real estate developers, is looking to partner with startups and new innovative companies to offer a cutting-edge experience in their existing and new developments.

August 2017 to June 2018

The Smart Cities Challenge

In 2016 ATTACQ and LaunchLab partnered to use technology to change the face of retail.  After filtering through 86 applications, shortlisting 11, selecting 6, we then trimmed that down further down to 4 that ATTACQ and LaunchLab are still working and pursuing opportunities with.

We are excited to announce that we are doing another Innovation Challenge together in 2017!  This time though, we’re looking at Smart Cities, as ATTACQ is continuing with its development at Waterfall City, a startup urban node between Pretoria and Johannesburg that is the new home to PwC, Deloitte, Colgate Palmolive, Cipla, and others.

Smartphone apps that guide you to a parking space according to where you need to be today.  No assigned desks.  Electric vehicles moving you from meeting to meeting with no effort from yourself. Hallways that watch you.  Interactions with key contacts that seem totally “by chance.”

ATTACQ (36 of 143)

We are looking for entrepreneurs with solutions that address opportunities in:

– Location technologies

– Transportation

– Security

– “Black screen” technology

– Loyalty

– Technology to improve experiences in spaces where people live, work and play

Winners will receive a portion of R100,000 prize money, business support and space from the LaunchLab, and opportunities to do business directly with ATTACQ.

Challenge Details

Challenge Workshop and Webinar

The LaunchLab team as well as a group of executives from ATTACQ  hosted a workshop in Stellenbosch to engage with the startup community around this smart cities challenge.  We recorded it so that we could capture the conversation for all of those who would like to engage with ATTACQ and us on this challenge.

The purpose of the workshop was to give entrepreneurs as much info as possible on what ATTACQ is looking to partner with so that real businesses can be built and partnered with.

Date: 17 August

Time: 10:00-12:00

Location: Nedbank Stellenbosch University LaunchLab

Signup to Pitch

The Pitching Platform

After the workshop LaunchLab will be receiving pitches in the form of 3 minute videos on our website as well as set up a camera on different campuses for recording in person.  This will happen over the course of 5 weeks and the details of times, dates, locations, and criteria are listed below.


1. Brief summary of the business

2. What is your customer’s problem?

3. How do you solve it?

4. What is your progress so far?

5. What are your next steps?

6. Anything else that we should know?

Submitting Pitches:

Online: Anytime until midnight on 29 September on our website or via wetransfer.

12:00-16:00 each day

Dates and locations will be on the signup form.

If you have any further queries, please email us at

Signup to Pitch

What’s next?

After entries close, LaunchLab will work with ATTACQ to put together a short list of entrepreneurs to invite to the Pitching Platform Final, where each team will pitch in front of an audience and panel to see who will be selected for incubation by the LaunchLab working with ATTACQ.

Date: 26 October


Venue: Nedbank Stellenbosch University LaunchLab

Winners will be go through the Lean Iterator programme which will start in November.