Stellenbosch University IdeaSmash 2021

Stellenbosch University LaunchLab and the SU Office of the Vice-Rector for Research and Innovation are proud to present IdeaSmash, a Stellenbosch University Pitch Competition. This serves as the internal round for the EDHE Entrepreneurship Intervarsity 2021 which identifies the top student entrepreneurs at the South African public universities. IdeaSmash winners stand the chance to receive a share of R50 000 in prize money and entry into the SU LaunchLab Countdown: Idea Validation programme!

How it works

The competition consists of three rounds: University internal rounds, regional rounds and the grand finale, the national final round in Gauteng in October. SU IdeaSmash is the internal round for Stellenbosch University.


Studentpreneurs are invited to submit their innovative ideas or existing businesses in one of the following four categories:

  • Category 1: Business Ideas
  • Category 2: Existing Business – Tech
  • Category 3: Existing Business – Social Impact
  • Category 4: Existing Business – General

Who can enter the competition:

The competition is open to currently registered undergraduate and postgraduate students across all disciplines. Full-time and part-time students are welcome to participate.

Participants have to meet the following criteria to be eligible for participation:

All categories

  • Be enrolled as an undergraduate or postgraduate student for the current academic year at Stellenbosch University at the time of submitting an entry to the competition. Both full-time and part-time enrolment is acceptable.
  • Be in good academic standing, as confirmed by EDHE Entrepreneurship Intervarsity coordinators at the Stellenbosch University. Participants who are postgraduate students are eligible to participate only if having continually been enrolled in a University following their undergraduate degree.

Categories 2 to 4

  • Be the owner, founder or controlling shareholder of the existing business entered for Categories 2-4 of the competition and be principally responsible for its operation. Each business can be represented by only one person throughout the competition.
  • The business entered into the competition must have been in operation for at least three consecutive months prior to entering the competition.
  • The business entered into the competition must have generated an income or received some form of investment at the time of entering the competition.

Judging process:

In the adjudication process a number of different factors will be considered, including the following:

  • Is the business model clear and feasible?
  • Has the business been tested in the market yet?
  • Who is the target market and how is the business positioned to reach its target market?
  • How is the business different from its competitors?
  • Is the business opportunity realistically achievable?
  • What (if any) investment has been made in the business thus far?
  • What is the amount of up-front capital investment required?
  • Is there a team involved in the business and what are the roles of the different team members?
  • How long will it take from the current stage of development to bring this to market?
  • Can the business achieve a leading position in the market?

Why submit your business or idea?

IdeaSmash winners stand the chance to receive a share of R50 000 in prize money and entry into the SU LaunchLab Countdown: Idea Validation programme! It’s a great opportunity for PR exposure and access to the SU LaunchLab community.

Regional winners receive an exclusive invitation – travel and accommodation included – to pitch their businesses in the national finals and attend the prestigious EDHE Awards 2020. These finalists have ample opportunity to network with like-minded peers, given that they spend two days with the top studentpreneurs from across the country. In the process, valuable business connections and friendships are developed.

Category winners in the national finals not only walk away with cash prizes of R20 000 each but also qualify for business support and mentorship to develop their business ideas and/or grow their winning businesses.

The overall winner of the EDHE Entrepreneurship Intervarsity 2021 walks away with prize money to the value of R100 000 and the coveted title of national Studentpreneur of the Year 2021.

Closing date: 14 May 2021

Click on the button below to register your profile and submit your idea. 

Submit your innovative idea now!