LaunchLab and Santam Safety Ideas Top 6 Winners Announced!

Santam - Innovation Season 2 - 010112017 (94 of 118)

LaunchLab and Santam Safety Ideas Top 6 Winners Announced!

Stellenbosch – South Africa’s largest insurer, Santam, announced the seven winners of the Santam Safety Ideas Innovation Challenge which was held at the Nedbank Stellenbosch University LaunchLab on 1 November 2017. Each winner walked away with their share of R150 000 seed funding and LaunchLab incubation support to the value of R150 000.



Over the last four months, Santam ran the second season of their Santam Safety Ideas Campaign in partnership with the LaunchLab; a network of university campus-based business incubators and an initiative of Innovus, Stellenbosch University’s industry interaction and innovation company. This challenge formed part of the LaunchLab’s Breakthrough Innovation Platform that aims at entrepreneurs with early-stage concepts to established businesses that are looking to tap into new markets and future revenue streams by accessing new external breakthrough ideas.



South Africans from all walks of life were encouraged to put forward innovative ideas and concepts that have the potential to help keep South Africans safe. The top winners selected then stand a chance to win their share of seed funding and LaunchLab incubation support valued at R150 000. The opportunity to participate in an incubation process saw their concepts or ideas being developed into working prototypes – and possible, viable business ventures.



The LaunchLab received more than 140 submissions, which were then narrowed down to the top 13 finalists. The finalists pitched their safety innovation ideas on 1 November 2017 at the Nedbank Stellenbosch University LaunchLab to a panel of judges consisting of six senior executives selected from Santam and the LaunchLab and the Department of Trade and Industry.  Seven of the finalists were selected as winners Santam Safety Innovation Challenge, and together with the 2 winners from the Santam Safety Hackathon at the South Africa Innovation Summit, will now proceed to the Lean Iterator and Countdown Programmes to help their concepts become viable products and proven businesses:



  • Jeremiah Mogale: IBF Camera: Smart security solution designed to alert and  protect motorists from road crimes i.e, a driver being followed by a strange motorist with the intention to commit a crime
  • James van der Walt: Solar Turtle – An ultra secure solar solution in a box. Next generation in renewable energy solutions for communities in the dark
  • Muzi Xaba: BuyisaMe – A series of tags to attach to devices that helps you track and retrieve your valuables
  • Matthew Kapp: Flow – Hydrogen-powered drones that monitor traffic patterns and safety
  • Herman Bester: My Lifeline – A watch and mobile app that acts and a panic button and tracker
  • Lebogang Selao: InfoTab – Web application that helps keep people safe by sharing location, panic button, video recording and verification of identity
  • Khotso Maloi: Bathopele Innovations – Device that helps track and protect assets including vehicles and home appliances
  • Brett Tollman: MoreEyes – Biometric data solution to track, alert and predict crime
  • William van Wyk: Ukhozi – Device that helps communities respond to crimes and alert neighbours




Judge Nontombi Marule, Director of Innovation and Technology at the Department of Trade and Industry (DTI) says, “This initiative highlights the ingenuity and talent here on the continent of Africa.  We’re breeding smart solutions to tackle the unique challenges we face. South Africa is a country of resourceful people. It’s been heartening to see how deeply people care about their country by making it safer for everyone who lives here.”



Mokaedi Dilotsotlhe, Santam’s Executive Head of Brand and Marketing, says, “The Santam Safety Campaign highlights our commitment towards helping to keep South Africans safe, while focusing on our core business of providing insurance good and proper. As an insurance provider, we know we must pre-empt and mitigate potential risks. What better way to do this than to nurture and invest in solution-driven innovators? By investing in risk mitigation strategies like these, we are helping to secure a sustainable future and create safer communities.”