Simple, smart ideas have the power to improve the well-being of South Africans. At Santam, that’s exactly what insurance good and proper means – not only being there for our clients when something goes wrong, but also helping prevent it from happening in the first place.

Santam, South Africa’s leading short-term insurer, believes that is what  insurance good and proper means – not only providing insurance, but also continuing to innovate and ways to add value to our customers’ lives.

All it takes is one idea, which is why Santam has partnered with LaunchLab.

Do you have a one-of-a-kind fintech or insurtech business venture running? We want to know about it so we can make it a reality with Santam’s help and incubation support from the LaunchLab.

Submit a short video (cellphone footage is perfect) of yourself explaining your business.  You can submit it through the entry form noted below, or through WeTransfer once you have signed up.

FinTech and InsurTech Startups

How It Works

This is a chance for mature Fintech/Insurtech startups to engage with Santam and possibly pilot with and/or enter into a commercial agreement with Santam. To participate, follow the 5 steps below:

  1. Submit Your Idea Online
  2. Shortlisting
  3. Selection
  4. Engagement with Santam
  5. Final Showcase and Pilot
Santam - Innovations Season 2 Final - 2 (1)

The Details

Enter your details in the form below and choose “Santam Insurtech” for the challenge you are entering as well as all details relating to your stage of development to ensure correct allocation to the right track.

Santam - Innovation Safety Ideas Winner Selects-0397


LaunchLab will receive pitches in the form of 3 minute videos on our website. 

During the pitch, participants must focus on these key points:

  1. Problem or need addressed: Provide a brief summary of the business idea.
  2. Value Proposition: How do plan to meet that need or solve that problem?
  3. Business Model: How do you intend to make money?
  4. Market Analysis: Who is the target market and how will you access them?
  5. Progress and traction so far: What key milestones and achievements have you made?
  6. Future plan: What is your strategy to grow your business?

Ideas Programme Impact with Santam


Pitches received


Startups incubated and engaged with Santam


Pilots and R550000 in prize money awarded